Newsletter Sponsor Rankings

Top Sports Newsletters

The 49 most sponsor-active Sports newsletters, ranked by our Newsletter Leader Score.

📊 49 ranked newsletters 🔄 Updated September 30, 2026 🤖 Compiled by Sponsor Scout
1
Leader Score 95

A free sports newsletter covering the biggest stories in men's and women's sports with an inclusive, accessible voice. The newsletter reaches sports-loving, culture-savvy fans, especially women and next-generation audiences.

weeklysports-loving women, next-generation fans, and casual-to-avid sports audiencessports newswomen's sportssports business
🤝 13 known sponsors👥 ~1,000,000 subscribers
👤 Written by Ellen Hyslop · Co-Founder✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
2
Leader Score 95

A weekly track-and-field newsletter covering major meets, performances, controversies, athletes, and the business of the sport. It is produced by the CITIUS MAG editorial team for dedicated running and track fans.

weeklytrack-and-field fans, runners, athletes, and sports-media professionalstrack and fieldrunningathletics
🤝 6 known sponsors👥 ~18,000 subscribers
👤 Written by David Melly · Newsletter Editor & Social Media Director✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
3
Leader Score 95

A three-times-weekly pickleball newsletter covering strategy, news, analysis, gear, professional competition and the rapidly expanding pickleball business. It serves recreational players, serious competitors and pickleball-industry brands.

weeklypickleball players, fans, competitors and industry professionalspickleballsports newssports gear
🤝 9 known sponsors👥 ~200,000 subscribers
👤 Written by Thomas Shields · Founder✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
4
Leader Score 84

A positive-first NBA newsletter and basketball media brand for Gen Z and millennial fans. It combines accessible NBA news, culture, player stories, memes and community content.

weeklyGen Z and millennial basketball fansbasketballnbasports culture
🤝 5 known sponsors👥 ~45,000 subscribers
👤 Written by Cody Hock · Co-founder✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
5
Leader Score 82

A high-volume running and endurance newsletter covering training, nutrition, recovery, gear, wellness, and inspirational stories. The publication states that it reaches approximately 500,000 athletes.

weeklyrunners, endurance athletes, and fitness enthusiastsrunningendurance sportsfitness
🤝 4 known sponsors👥 ~500,000 subscribers
👤 Written by Sean Hickey · Content Manager✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
6
Extra Points ✓ Verified
Leader Score 82

An independent newsletter covering the off-the-field forces shaping college sports, including NIL, conference realignment, athletic-department finances, media rights, and governance.

weeklycollege-sports professionals, fans, journalists, and athletics operatorscollege sportsncaasports business
🤝 3 known sponsors👥 ~28,000 subscribers
👤 Written by Matt Brown · Founder, Publisher & Writer✓ Verified by owner💼 View sponsor profile →
7
Leader Score 76

A weekly global sports-business newsletter covering sponsorship, media, technology, investment, fan engagement, and emerging sports ventures for sports executives, founders, investors, and athletes.

weeklysports executives, founders, investors, and athletessports businesssports sponsorshipsports technology
🤝 4 known sponsors
👤 Written by Andy Marston · Founder & Managing Director✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
8

A sports-news newsletter written for fans who want accessible, energetic coverage across men's and women's sports, with a strong focus on women's sports. The broader media brand also publishes sports-business coverage and produces podcasts …

weeklysports fans, especially women and underserved or newer fanssports newswomen's sportssoccer
🤝 3 known sponsors👥 ~1,000,000 subscribers
👤 Written by Ellen Hyslop · Co-Founder✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
9
Leader Score 72

An independent sports newsletter covering the biggest and weirdest stories across football, college sports, basketball, soccer, the Olympics, and other sports.

weeklythoughtful sports fans and multi-sport enthusiastssportsNFLcollege sports
🤝 2 known sponsors👥 ~12,000 subscribers
👤 Written by Rodger Sherman · Founder & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
10
Leader Score 70

A soccer newsletter covering global football, transfers, leagues, tournaments, interviews, and soccer culture. The publication is part of We Are Soccer's broader podcast, video, and community network.

weeklysoccer fans, players, parents, coaches, and football-media consumerssoccerfootballMLS
🤝 1 known sponsor👥 ~50,000 subscribers
👤 Written by Brooks Laimbeer · Co-Host & Newsletter Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
11

A flagship sports-business newsletter covering the influence of sports on business, media, technology, culture and investment. It reaches sports professionals, executives, marketers and engaged sports consumers.

dailysports executives, marketers, investors and sports consumerssports businesssports mediasports marketing
🤝 1 known sponsor👥 ~800,000 subscribers
👤 Written by Adam White · Founder & CEO✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
12
Leader Score 70

A weekly global sports and entertainment business newsletter covering sponsorships, partnerships, brand activations, media, talent, and commercial strategy. It is produced by sports and entertainment agency Talisman.

weeklysports marketers, agency executives, rights holders, and brand partnership professionalssports businesssports marketingsponsorship
🤝 1 known sponsor👥 ~4,000 subscribers
👤 Written by Nicholas Syken · Curator and Newsletter Lead✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
13
Leader Score 69

A sports-business newsletter covering leagues, teams, media rights, agencies, ownership, personalities, and the commercial forces shaping sports.

weeklysports executives, investors, media professionals, agents, and industry insiderssports businessmedia rightssports media
🤝 2 known sponsors
👤 Written by John Ourand · Author✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
14
Leader Score 67

A global golf-industry newsletter covering courses, equipment, technology, investment, operators, and commercial strategy. It targets golf-industry executives, decision-makers, and institutions.

weeklygolf-industry executives, operators, investors, and decision-makersgolfsports businesssports technology
🤝 1 known sponsor👥 ~56,000 subscribers
👤 Written by Tom Miranda · Founder & CEO✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
15
Leader Score 65

A high-profile sports-business newsletter analyzing the money, ownership, media rights, investments, valuations, and commercial strategies behind professional sports. It is read by executives, athletes, investors, and sports fans.

weeklysports executives, professional athletes, investors, and serious sports fanssports businesssports financeinvesting
👥 ~136,000 subscribers
👤 Written by Joe Pompliano · Founder✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
16
Leader Score 65

An athlete-first endurance newsletter and media platform covering running, cycling, triathlon, health, wellness, performance, gear, and the business of sport.

weeklyendurance athletes, coaches, practitioners, founders, and performance-focused consumersendurance sportsrunningcycling
👥 ~50,000 subscribers
👤 Written by Scott Baldwin · Founder & Lead Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
17
Leader Score 64

A weekly sports-business newsletter from The Athletic covering ownership, media rights, leagues, teams, athletes, investment and the commercial forces shaping sports.

weeklysports-business executives, media professionals, investors and industry observerssports businesssports mediasports finance
👥 ~467,000 subscribers
👤 Written by Dan Shanoff · Writer and Curator✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
18
Leader Score 62

A sports-and-pop-culture newsletter with a feminine, inclusive perspective. Sportsish covers breaking sports news, athlete culture, fashion, interviews, women's sports, and the storylines surrounding major leagues and events.

weeklywomen sports fans, younger fans, and readers interested in sports culturesports newswomen's sportssports culture
👥 ~4,000 subscribers
👤 Written by Lily Checketts Shimbashi · Founder and CEO✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
19

A weekly sports-business newsletter summarizing noteworthy sports marketing, public-relations, branding, media, sponsorship, and industry stories for sports professionals.

weeklysports marketers, PR professionals, media executives, and sports-business studentssports marketingsports sponsorshippublic relations
👥 ~50,000 subscribers
👤 Written by Joe Favorito · Founder & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
20
Leader Score 62

A free weekly newsletter teaching sports marketers how to develop, activate, distribute, and measure sponsored content. It uses sports partnership case studies and practical guidance for teams, leagues, brands, and agencies.

weeklysports marketers, partnership executives, agencies, teams, leagues, and studentssports marketingsponsorshipbranded content
👥 ~5,000 subscribers
👤 Written by Alex Kopilow · Founder & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
21
Leader Score 62

An endurance-sports newsletter covering triathlon, running, cycling, swimming, racing, training, gear, and performance. It is aimed at athletes and highly engaged endurance-sports participants.

weeklyendurance athletes, racers, runners, cyclists, and triathletestriathlonrunningcycling
👥 ~50,000 subscribers
👤 Written by Matt Reeder · Editor✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
22
Leader Score 62

A global football newsletter examining the business, culture, ownership, commercial deals, media, fashion, and fan dynamics shaping the game. It is written for football fans and sports-industry readers who want analysis beyond breaking news…

weeklyglobal football fans, sports-business professionals, and brand marketersfootballsoccersports business
👥 ~576,000 subscribers
👤 Written by David Skilling · Owner & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
23
Leader Score 61

A weekly sports-business newsletter covering sports technology, venture capital, investing, media, ownership, sponsorships, and entertainment. Its audience includes team owners, league executives, founders, investors, and sports-industry pr…

weeklysports-industry executives, founders, investors, and operatorssports businesssports technologyventure capital
👥 ~5,000 subscribers
👤 Written by Sid Balaga · Co-Founder and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
24
Leader Score 61

A weekly sports-business newsletter and membership community explaining the billions of dollars at the intersection of money and sports. It combines business context, industry news, humor, and a recurring news quiz.

weeklysports-business professionals, executives, investors, and informed sports fanssports businesssports financesports media
👥 ~2,300 subscribers
👤 Written by Eben Novy-Williams · Publisher and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
25
Leader Score 61

A daily soccer newsletter covering U.S. national teams, MLS, NWSL, international soccer, college soccer, youth soccer, and major tournaments. Its audience includes fans as well as coaches, club executives, administrators, and other soccer d…

weeklysoccer fans, coaches, clubs, leagues, administrators, and industry executivessoccerMLSwomen's soccer
👥 ~30,000 subscribers
👤 Written by Paul Kennedy · Editor-in-Chief✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
26
Write Sports ✓ Verified
Leader Score 66

A sports-creator newsletter about sports storytelling, audience growth, newsletter operations, monetization, and sponsorship development. It is written for independent sports journalists and creators building sustainable media businesses.

weeklysports journalists, independent writers, and sports creatorssports mediasports journalismnewsletter business
🤝 1 known sponsor
👤 Written by Ian Powers · Founder & Writer✓ Verified by owner
27
Sports Geek Reads ✓ Verified
Leader Score 65

A daily curation newsletter covering sports business, digital media, technology, fan engagement, sponsorship, and commercial strategy for sports-industry professionals.

weeklysports executives, marketers, digital leaders, teams, and leaguessports businesssports marketingsponsorship
🤝 1 known sponsor
👤 Written by Sean Callanan · Founder and Writer✓ Verified by owner
28

A community sports newsletter covering Cooperstown-area school teams, athletes, results, tournaments, and seasonal sports news.

weeklystudent-athletes, parents, coaches, alumni, school supporters, and local sports fanshigh school sportsbaseballbasketball
🤝 2 known sponsors
👤 Written by Greg Klein · Editor and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
29
Leader Score 59

A global sports-business and culture newsletter covering athlete deals, sponsorships, brand campaigns, media rights, private equity, football and the wider cultural influence of sport. It is aimed at industry professionals, investors, talen…

weeklySports-industry professionals, investors, marketers and sophisticated fanssports businesssports marketingfootball
👥 ~178,000 subscribers
👤 Written by David Skilling · Founder and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
30
Leader Score 59

A weekly pickleball newsletter combining technique advice, equipment coverage, professional pickleball news, events, deals and entertainment. It is connected to Pickleheads' broader court-discovery and pickleball-community platform.

weeklyPickleball players, recreational athletes and equipment shopperspickleballsports equipmentsports recreation
👤 Written by Brandon Mackie · Co-founder and COO✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
31
Leader Score 59

A queer sports newsletter covering women's sports, LGBTQ+ athletes, gender, sports culture and the politics surrounding athletic institutions. It serves readers interested in inclusive, critical and deeply reported sports journalism.

weeklyLGBTQ+ readers, women's-sports fans and sports-culture readerswomen's sportslgbtq+ sportssports culture
👥 ~3,789 subscribers
👤 Written by Frankie de la Cretaz · Founder and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
32
Leader Score 59

A weekly briefing on the business and commercial side of soccer, covering sponsorships, ownership, stadium investment, media rights, leagues, and club strategy. It is aimed at decision-makers across North American and global soccer.

weeklyclub owners, executives, investors, marketers, league officials, and soccer-industry professionalssoccerfootball businesssponsorship
👤 Written by Simon Evans · Founder & Newsletter Editor✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
33
Leader Score 59

A sports-technology and human-performance newsletter covering athlete health, sports science, performance technology, AI, wearables, and innovation across professional, collegiate, and elite sports.

weeklysports-performance professionals, team executives, clinicians, coaches, and sports-tech companiessports technologysports scienceathlete performance
👤 Written by Julien Blin · Founder✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
34
Leader Score 64

A newsletter about sports books, journalism, history, media, and culture, written for readers interested in the broader imagination and meaning of sport.

biweeklysports-book readers, journalists, historians, and culturally minded sports fanssports bookssports journalismsports history
🤝 1 known sponsor
👤 Written by Wendy Parker · Founder & Writer✓ Verified by owner
35
Leader Score 58

A newsletter about sexism, gender, politics, labor, and culture in sports, with a strong focus on women's sports and athlete activism. It is written for readers who follow the business and social impact of sports.

biweeklywomen's-sports fans, sports journalists, advocates, and culturally engaged sports readerswomen's sportssports culturegender equity
🤝 1 known sponsor👥 ~12,000 subscribers
👤 Written by Lindsay Gibbs · Founder & Author✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
36
Leader Score 56

A Monday-Wednesday-Friday briefing explaining the money and business dynamics behind sports. It covers team ownership, media rights, sponsorships, valuations, investment, ticketing, and the commercial forces shaping the games.

weeklysports fans, investors, and readers interested in the sports economysports businesssports financeownership
👤 Written by Dylan Dittrich · Staff Writer and Newsletter Author✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
37
Leader Score 56

A concise weekday-morning digest of major sports storylines, game summaries, highlights, and links for busy fans. The newsletter covers multiple professional and college sports rather than a single league.

weeklybusy sports fans and professionalssportssports newsNFL
👥 ~100,000 subscribers
👤 Written by Jeff Yoder · Founder & Editor-in-Chief✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
38
Leader Score 56

A baseball newsletter focused primarily on the Cincinnati Reds, with reporting, analysis, player development, roster strategy, and podcast content. It reaches fans who want detailed team coverage beyond standard game recaps.

weeklyCincinnati Reds fans and baseball-focused readersbaseballMLBCincinnati Reds
👤 Written by Charlie Goldsmith · Founder & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
39

A high-volume fantasy-football newsletter delivering NFL news, analysis, rankings, and actionable advice to fantasy players.

dailyfantasy football players and NFL fansfantasy footballNFLsports analytics
🤝 1 known sponsor👥 ~700,000 subscribers
👤 Written by Joe Bryant · Co-Founder & CEO✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
40
Leader Score 53

A global sports-business newsletter analyzing athlete endorsements, team and league sponsorships, sportswear, media rights, sports culture, and the commercial forces behind sport.

weeklysports marketers, brand strategists, agency professionals, rights holders, and commercially minded sports fanssports businesssponsorshipbrand marketing
👤 Written by David Skilling · Founder and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
41
Leader Score 53

A baseball-focused newsletter examining the intersection of sport, branding, player identity, equipment, collectibles, media, sponsorship, and popular culture.

weeklybaseball marketers, sports-business professionals, collectors, media professionals, and serious fansbaseballsports businesssports marketing
👤 Written by Caleb S. Mezzy · Founder and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
42

A recurring sports newsletter that curates and analyzes notable sports writing and developments across Substack, spanning major leagues, athletes, media, and sports culture.

weeklysports-media readers, newsletter writers, and engaged sports fanssports mediasports journalismNFL
👤 Written by Cam Smith · Founder & Editor✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
43
Leader Score 53

A sports-data and prediction-markets newsletter covering MLB, NFL, NBA, WNBA, NHL, soccer, golf, tennis, motorsports, and broader sports probabilities.

dailysports-data readers, bettors, prediction-market participants, and analytically minded fanssports dataprediction marketsMLB
👤 Written by Neil Paine · Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
44

A sports-betting newsletter focused on MLB handicapping, betting-market analysis, workshop-style commentary, and practical wagering decisions for serious bettors.

dailysports bettors, handicappers, and betting-market analystssports bettingMLBhandicapping
👤 Written by Jeff Fogle · Founder & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
45
Leader Score 52

A weekly newsletter unpacking the strategy, economics, marketing mechanics, and commercial structures behind global football and the wider sports industry.

weeklysports-business professionals, football strategists, marketers, researchers, and globally minded fansfootballsports businesssports marketing
👤 Written by Carla Bilche · Founder and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
46
Leader Score 48

A global sports newsletter delivering monthly coverage of major events, athletes, and storylines across football, tennis, cycling, cricket, and other international sports.

monthlyinternational sports fans and readers who follow multiple sportsglobal sportsfootballtennis
👤 Written by Somesh Agarwal · Founder & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
47
Leader Score 44

The Athletic's flagship daily sports briefing covering the most important stories across major leagues and sports. It is sold to advertisers with 100% share-of-voice sponsorships and native ad integrations.

dailybroad sports fans and highly engaged digital sports readerssports newsmajor leaguesdaily sports briefing
👥 ~4,300,000 subscribers
✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
48
Leader Score 44

A specialist newsletter providing strategic intelligence on sponsorship in sports. It analyzes brand partnerships, activation strategy, commercial rights, sponsorship measurement, and executive decision-making.

weeklysports-marketing executives, sponsorship professionals, rights holders, and brand strategistssports sponsorshipsports marketingbrand partnerships
👤 Written by Magnus Berglund · Founder and Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?
49
Leader Score 44

A weekly newsletter for Colorado Rockies fans, recapping team news, storylines, milestones, and developments from the season and offseason. It sells a main sponsor placement plus up to three classified ads per issue.

weeklyColorado Rockies fans and baseball-focused local sports consumersbaseballMLBColorado Rockies
👥 ~1,340 subscribers
👤 Written by Steve Nelson · Founder & Writer✋ Verify you're the owner — free: badge, sponsor pitch page & sponsor leads· Not you? Who writes it?

61 companies sponsor Sports newsletters

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SpringHill SuitesProline+Air CanadaCanadian TireNikeLululemonAflacBumbleFanDuelAAABuickAthletaModeloAltraOlipopCOREBanditUSATF+43 more
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How we rank — the Newsletter Leader Score

Every newsletter is scored 0–100 by Sponsor Scout as we search the open web daily. The score rewards newsletters that reach real audiences and consistently attract sponsors. These findings are updated regularly.

Sponsor activityHighest weight
How many distinct companies actively sponsor the newsletter — the strongest signal of a live, fundable audience.
Publishing cadenceHigh weight
How regularly issues ship. Daily & weekly cadences earn more than sporadic sends.
AudienceMedium weight
Estimated subscriber reach and the quality of the readership (founders, operators, investors).
RecencyLower weight
How recently they last published — active beats dormant.
ReachLower weight
Web, social, and community footprint that amplifies a sponsor's spend.
Verified ownerBonus
A confirmed newsletter owner who has verified their listing with a one-click email check — verified newsletters rank higher and earn a badge.

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